Bollywood actress Kangana Ranaut has been roped by the largest online fashion retailer Myntra.com as brand ambassador and she will be endorsing Myntra's in-house brand DressBerry. Myntra already has Ranveer Singh, Hrithik Roshan, Lisa Haydon to promote them and with inclusion of Kangana, the e-commerce platform is looking to expand its wings in more segments.
Myntra has launched DressBerry in 2013 and Kangana will be featuring in promotional initiatives of the brand. Commenting on endorsement deal Kangana said in a statement that she is excited to be part of Myntra. “I am excited to be the brand ambassador for Myntra.com and happy to be the face of DressBerry, Myntra’s fast fashion women’s wear brand. When I came across DressBerry, I took an instant liking to it. Besides the apparel, it is the attitude of ‘Fun, Flirty and Feminine’ reflected by the brand that appeals to me,” added the Queen actress.
Myntra is pushing its in-house brands such as Roadster, HRX, Sher Singh, Anouk, Kook N Keech and Mast & Harbour.