According to Assocham PwC study, the E-commerce market value could increase by 67 per cent in 2015. On an average, online shoppers spend around Rs 6,000 a year to buy any sort of product. The overall e-commerce value is USD 17 million [Approx Rs 1,08, 167 crores] and is increasing at 35 percent each years. The study added that the value will touch USD 100 million [Approx Rs 6,36,281 crores] in the next five years.
Online apparel sales continue to dominate the e-commerce while the electronic product sales are closely behind. Purchase of mobiles phones stood at 11 per cent and this could increase to 25 percent by 2017, said the Assocham study. The e-commerce is also attracting many investors like Azim Premji and Ratan Tata who have come forward to invest in the Indian owned e-commerce platforms.
Strong Merchandising, discount sales, loyalty programmes, daily deals could increase the e-commerce market value. At present 25,000 people are employed by the e-commerce business and this could increase to one lakh jobs by 2017, added the Assocham study.