Hollywood Actor Pierce Brosnan is best known for his roles as private detective Remington Steele and as MI6 agent 'James Bond'. Recently everyone was shocked after watching a mouth fresher Ad. In that Pierce Brosnan is seen advertising for Pan Bahaar.

Brosnan said that he is "deeply shocked and saddened by the unauthorized and deceptive use of his image in the Pan Bahar advertisement which recently ran in India."

In a statement to People Magazine, he said, "As a man who has spent decades championing women's healthcare and environmental protection, I was distressed to learn of Pan Bahar's unauthorized and deceptive use of my image to endorse their range of pan masala products."

"I would never have entered into an agreement to promote a product in India that is dangerous to one's health," he said.

Indians who are James Bond fans were in deep shock after they saw their hero endorsing a product linked to ill-health, red saliva, spitting and cancer on October 7.

Brosnan said that his contract stated that "was told to advertise a breath freshener/tooth whitener, which wouldn't include an ingredient that turns saliva red.

People Magazine reported that "he had agreed to advertise a single product which was presented as all-natural containing neither tobacco, supari, nor any other harmful ingredient."

"Having endured, in my own personal life, the loss of my first wife and daughter as well as numerous friends to cancer, I am fully committed to supporting women's health care and research programs that improve human health and alleviate suffering," he said.

Brosnan said that "the Pan Bahar company had grossly manipulated media outlets into believing that he was a brand ambassador for all its products and that he had demanded a removal of his image from all its products. I shall endeavor to rectify this matter. In the meantime, please accept my sincerest and heartfelt apologies to all whom I have offended."

Brosnan also said that he has the "greatest love and affection for India and its people."

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BY M. DIVYA SRI