Industry sources reveal that the film has been insured for over Rs.100 crore. "RA.One is SRK's most ambitious project. The film stars Shahrukh Khan in a double-role as Shekhar Subramanium, a nerdy father and game developer, and his superhero look-alike G.One. The film released across 5,000 screens worldwide in 2D and around 600 screens in 3D, along with its dubbed versions in Tamil, Telugu and German,making it the largest cinematic release in the world among Indian films. Upon release
The producers of Ra.One set a record marketing budget of around Rs.52 crore (US$11.6 million), of which Rs. 15 crore (US$3.35 million) was used for online promotion, making it the highest ever for a Bollywood film.Often described as the "longest promotion in Bollywood history", as well as "the most comprehensive and all-pervasive among people's lives",[the term "promotional blitzkrieg" has often been used in connotation with the project's extensive marketing campaign
And whether in India or abroad, no Hindi film has been marketed and promoted like this,. And this, even before Yash Patnaik sued the production team, for using his story to make the movie. Considering that the film cost about Rs 150 crore to make, SRK opted for the insurance to safeguard the interests of his film well in time, says our source. "As the creator and owner of the content, Shah Rukh has protected himself not just against production liabilities, but also Errors and Omission (policy).
RA.One ¦a super-duper star playing a robot, a mighty overwhelming budget, path breaking (apparently) visual effects, a gorgeous villain and stunner of a heroine, promotions that almost elevated the film to a national event ¦in such circumstances what are the chances of it not being a fantastic watch? Well, surely there are. RA.One manages to stumble and falter, IN SPITE of all the crutches that it has been provided with.
Shekhar Subramaniam (Shah Rukh) is a Tamilian who is a gaming expert and also prefers speaking in his native language even though he is working in London. And he's not even consistent at that -- his romba (means 'lots' in Tamil) becomes ramba and rumba as per convenience. But you are a dodo if you expect consistency from this movie.
A revolting khichdi of sorts, just like the spaghetti that Tam Bram Shekhar eats with dahi.
Kareena Kapoor looks so beautiful and also puts in a great effort, and actually manages to make sense of scenes, like the one where she goes through diabolical transformation.
Arjun Rampal, undoubtedly the best looking villain in a long time, is pretty convincing too.
While Rajnikanth's two-minute appearance was whistle-worthy; it also had an adverse effect. It reminded us of what a breathtaking experience Chitti had provided us with in Robot.
The extra half star is for the visual effects and for that intention to make it king size.
