Come Diwali, it is merry time for the Indians of all segments. Employees have bonuses, "aam admi" spends prodigally for the celebration but the profit goes to the one who banks on this single point. Indian corporates have been trying to force products into the hands of the people to make most of the situation and the festival but they are not the most profited people this Diwali.
Unfortunately the China made products have seen a great increase this season compared to the Indian products. Assocham-Social Development Foundation has made a survey and found that there are 45% more Chinese products than last year.
The most purchased goods are obviously festival related mostly while others were religious. The sale of of fancy lights, lampshades, Ganesha and Laxmi idols, rangolis to crackers and other such various items 145% of last year's purchases. Local artisans who rely entirely on the festival sales were the worst hit however.
Chinese lights and decorative items are 50% cheaper on average and also offer more variety. Indians who spend 35% of on money on Diwali for the decoration items are preferring the China made goods.
Earthenware that hold oil lights are losing their importance as people are opting for fancier and designer made ones though they are priced higher.
"A Chinese string of 100 tiny bulbs can be bought in the range of Rs 40 to Rs 60. Lights in the shape of pineapples, pomegranates, rice and net stars among others are seen to be popular among buyers", one trader mentioned.
Chinese crackers too have entered the market at aggressively cheap prices. They are more colourful, produce more sound and have a lot of variety and they are cheap too and score over their Indian counterparts, many buyers and sellers said. These crackers though illegal have been making their way into India through Nepal.