Mahesh Babu has a very good following in the Telugu film industry. He has been staying at No.1 position and that is what the name of the move also suggests. Although Pawan Kalyan reached top position recently with “Attarintiki Daredi”, Mahesh Babu also holds his position in tact in the hearts of the Telugu cine lovers who still take him as a chocolate boy.
Does his movie need a marketing strategy like an audio function streamed live to the theaters with an interaction facility? The fans attending the audio function are also going to get T shirts, caps, key chains, stickers, badges and also the very product of the function- audio CD.
The stature of Mahesh Babu deserves a treat of the sort the marketing of the film makers of “1” is giving. A marriage, a birthday function, an inauguration of a shop or a business unit etc are done according to the status of the person. Now the audio function also deserves a celebration at this degree matching with the fan following Mahesh Babu has!
Marketing is also required to sustain the market if not to widen it!
Above all a lot of money is pumped in the making of the film “1” by the producers. It is not a crime to safe guard their investment and returns on it by going for the rich marketing technique matching the volume of their investment.