A never seen before promotional activities are taken up by the makers of the film "1". A micro audio teaser is released 3 days before the audio release of the film. The main function of the audio release function of the movie "1" on December 19 is going to be streamed on to the screens of the selected theaters which is the first attempt of such sort of promo in the Country.
The streaming is not a one side affair. The audience also can have interaction with Mahesh Babu during the show.
In order to select the audience to talk to Mahesh Babu, a TV channel is conducting the lucky draw for which SMS can be sent to 5499969 by typing “1 <space> Your Name, Place and Phone Number”. Famous director Puri Jagannadh will draw lucky persons from them to have a chance to talk to Mahesh Babu during the audio function.
The Mahesh Babu starrer movie “1” is directed by Sukumar and music is composed by Devi Sri Prasad.