Raid on Chandana Brothers gold shop at Dilsukhnagar by Weights and Measurements found deviations in the machines and a case is booked for cheating public.

Valet parking, uniformed guard, Central AC, smiling faces receiving you only to make an innocent dumb found not to check up the actual quality and also quantity of the jewelry in the big shops. One has to depend on the tags attached to the ornaments show cased to rely upon as to the quality and quantity of the jewelry. They also dupe the customers for the value of stones used in the ornaments.

If one purchases gold from a big jewelry shop and wants to sell it again, one has to incur loss as some percentage will be deducted from the original cost as making charges and as possible loss in making. It is a neat cheating but it has been the tradition. That way an increase in a small way in the rate of gold goes to the vendor but not to the person who buys and sells. Many people think that investment in gold ornaments is a clever investment because of the raising prices day by day. But it is not so because of all the cheating that is part of jewelry makers and vendors.

Apart from all the above, if a regular cheating in weights is also followed by the vendors it amounts to looting the public. Most of the buyers are sentimental about purchase of gold and they lack proper knowledge and they take that the computerized machines do not do any wrong and it turns as a golden chance to the vendors to take them for a ride.

AW-SriJa