Rebranding campaign

Tiger Airways is now tigerair! 03 July 2013

Tiger Airways known to be Low-cost carrier has expressed decline with the leaping tiger logo at the same time modified its name to tigerair. Furthermore, the airline mentioned on Wednesday, the modification are part of a rebranding campaign that reflects...

Keywords: brand identity, group chief executive koay peng yen, new tiger airways logo., point-to-point flights

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