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JWT fires staff over Ford Berlusconi advert 28 March 2013
Fact-fully, JWT India has sacked its employees over a series of controversial advertisements, including one that features a cartoon of former Italian PM Silvio Berlusconi with a group of bound women in a car trunk in fact the firm’s managing...
Keywords: advertising, JWT, JWT fires staff, advertising
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Ford reopens Ecosport booking 08 May 2014
Ford India which stopped taking bookings of its best-seller Ecosport last year, has reopened the bookings from today. Ecosport was an instant hit and Ford could not manage the demand. So far Ford has delivered 50,000 Ecosports.
Keywords: Quick News, Ford Ecosport Cars, Ford India, Ford reopens Ecosport booking
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Ford apologises over 'distasteful, offensive scantily clad women' India car ad... 26 March 2013
Ford Motors India has apologized... Ford Motors India has apologized for an ad campaign that showed scantily-clad, voluptuous women gagged, bound and stuffed in the trunk of the car maker's Figo model. Moreover, one of the ads showed a caricature...
Keywords: Posting Sexy Ads in Media, Posting Sexy Ads in Media, Silvio Berlusconi, Ford
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Cess on diesel vehicles regressive: Ford India 17 February 2012
Levying a cess on diesel car is not a right approach but the price of diesel could be hiked slightly to earn revenue, a top official of Ford India said Thursday. Michael Boneham, president and managing director, said: "We hope...
Keywords: right approach, cess, auto industry, cess
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