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Iconic rise of `Chota Bheem' brand equity 04 July 2012
Chota Bheem turns invincible brand equity for the franchisers who had created the cartoon character. Chota Bheem substitutes the local superman on the Pogo Channel. Children love to watch and the TRP for the show is soaring, say sources. (Frankly...
Keywords: brand equity, iconic rise, brand equity, cartoon show
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