Bollywood baadshah Shah Rukh Khan became the first Indian to be the brand ambassador of Interpol's 'Turn Back Crime' campaign. The main aim of this campaign is to promote greater awareness on how to prevent crime. After announcing Shah Rukh's name as ambassador, the Interpol Headquarters at Lyon released a statement in which Shah Rukh quoted:
“It’s a very special honour to be a part of INTERPOL’s ‘Turn Back Crime’ campaign as an Ambassador. As Mahatma Gandhi once said, ‘I shall not fear anyone on Earth. I shall fear only God. I shall not bear ill will toward anyone. I shall not submit to injustice from anyone. I shall conquer untruth by truth. And in resisting untruth, I shall put up with all suffering, if I have to. We all should believe in this maxim and in whatever way possible resolve not to let unjust people who might threaten us with criminal activity make us fear them. Because I believe we can, we should, and we must stand together against the few who commit crimes against any human being, in whatever form or guise these crimes might take.”
SRK joins actor Jackie Chan as an Ambassador for the global campaign and will lend his voice to help spread the message that all of society benefits when citizens respect the law and fight crime.