There was an announcement that internet giant Google has softly reorganized the closely guarded formula running its Internet search engine to give better answers to the increasingly complex questions posed by Web surfers. The restoration to serviceable condition came as part of an update called Hummingbird that Google Inc has gradually rolled out in the past month not accompanied by uncovering the modifications.

Furthermore, according to Mr Amit Singhal, a company vice-president that the transformations could have a major influence on traffic to websites. Hummingbird represents the most dramatic alteration to its search engine since it revised the way it indexes websites three years ago as part of a redesign called "Caffeine".  He approximates that the redesign affects nearly 90 per cent of the search requests Google gets. In whatever degree clumsy move of Google's search rankings can have sweeping consequences due to the reason that they pursue so much of the Internet's traffic. In fact, in the United States (US), Google place in competition nearly two of out every three search requests in the US and handles an even larger volume in part of Europe.
 
(AW:SB)