Airtel ad sparks uproar! July 31, 2014 17:27
The new commercial of Airtel, the largest telecom service provider of the country has irked many and was claimed as demoralising stuff. The commercial goes like this, a working woman reaches home and cooks for husband. She does a video call to husband who will working at office and asks him to come home early. Ironically, the husband's wife is his boss and she assigns a huge task to him and directs them to complete as early as possible as they are running short of time. Bharati Airtel is known for producing heart touching ads, for the first time faced the anger of people. Many Twitter users have made bitter comments on the ad. Here are few: Ah, Airtel. You attempt to be 'progressive' and 'feminist'. End up with an ad even more retrograde and sexist than usual! This airtel ad sends the wrong message. A double income, no kids couple can't afford a cook?! Demoralising for management students! The Boss wife Airtel Ad is the latest example of 'trying too hard to look cool while riding on feminism'. Total fail. However adman Prahlad Kakkar has backed the commercial and said there is nothing wrong it. “She's cooked meal with her own hands because it is important to her to cook for her husband. It's special. I think it's perfectly valid ad. Why shouldn't women be bosses in the office? They can still cook for their husbands and still be good housewives. If a wife occasionally cooks a special meal for her husband it means she can't afford a servant? What rubbish?,” added Kakkar. (AW: Vamshi)
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Help your children grow tall with these fun exercises July 21, 2014 17:17
Is your child's turtle-paced growth worrying you? Give your child that extra push with some simple exercises that will help them grow free and healthy. Here are a few exercises that you can encourage your young ones to do at home: Hopping with one leg: This is one exercise which is simple, fun and can be done anywhere - while watching TV, playing in the park, or during school recess! Just ask your child to hop on his left leg eight times with hands up pointing towards the sky and then repeat the same with the right leg. Cat stretch: Ask your child to lie down on an exercise mat and slowly raise the midriff, with palm and toes resting on the floor, and body forming an arch like a mountain. Then, slowly glide down getting the chest towards the ground. In this position, your spine must remain arched, bum low, shoulders high and elbows straight, pelvic bone should touch the floor. Now reverse the position and glide out. To become a mountain again. Repeat several times. Hang on: Help your child hang from a rod and stretch your body completely. Make sure the toes are pointed to the ground, stomach and buttocks sucked in tight and chin is up. (AW: Suchorita Choudhury)
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I wish...My life could have been a fairytale July 19, 2014 13:34
Well, is there any fairytale kind of thing in the world of reality? Sometimes, my answer is in affirmation and sometimes in negation. But, most of the time, my answer is yes. Life can be a fairytale depending on our perception of the things coming our way. We face so many things in this harsh world. But is the world really so harsh? If yes, then I love the struggle of this harsh world and making my life worthwhile by fulfilling my dreams. I consider myself as a princess of this world. I always dreamt of a prince who will come to make my life a fairytale with his love and compassion. And I found my prince. It is not like that that he is a prince of a province or a palace, but a prince at heart. Simplicity, honesty, and beauty of trust make oneself prince at heart. Life is all about exploring happiness in small things at every stage and that makes the life a fairytale. We think life is a fairytale if everything happens the way we want it to. But, then there is no enjoyment in life if everything will start happening according to our wishes. We can make our life beautiful even in this so called real world. Life is beautiful and that’s in itself makes it a fairytale. So, life in itself is a fairytale. There is not any formula for making it a fairytale as we think. So enjoy every moment, make it as beautiful as possible and that’s how you can make your own fairytale.
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Makeup tricks to make your eyes appear wider July 02, 2014 18:33
Large eyes are considered to be beautiful. Women with large look beautiful and also considered to be pretty. But not all women are born with large eyes. Read on to know how to use makeup…
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How to disinfect wardrobe? June 27, 2014 18:54
All sorts of bugs may find their way in your wardrobe, find out ways to annihilate them. Your favourite clothes can meet an untimely destruction no thanks to creepy crawlies or insects who like the…
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Right way of face cleansing June 27, 2014 17:30
Most women think whats there in cleansing the face. They cannot be more wrong. Today face cleansing is no longer about just washing it with a facewash. Beauty care is no longer a simple affair.…
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Flaunt your beautiful nails June 26, 2014 17:53
Hands tell a lot about your personality. People with dull and chipped nails reveal their careless personality. Both women and men need to take care of their hands and nails as these are visible to…
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Eat these superfoods to lose the extra inches June 19, 2014 18:08
Are you one of those who have been desperately trying to lose those extra inches? Read on to know about the four superfoods that are known to aid in weight loss. Green tea, coconut milk…
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Butter isn't as bad as you think! June 16, 2014 16:55
"Time" magazines latest cover story carries good news for all butter lovers - the fat found in butter isn't as evil as we think! “We have known for some time that fats found in vegetables…
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Replace sugar with sugar substitutes June 13, 2014 18:44
Do you have a sweet tooth? Do you keep craving for sugar? Beware your sugar cravings will get worse as the years pass by. Studies reveal that sugar cravings in most cases are due to…
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How to shop smart? June 11, 2014 18:25
Take a quick look at your closet full of black dresses or your rainbow of lipsticks and question yourself: "Did you really need to splurge on another black dress or invest in another pink gloss?” It's easy to feel frustrated with our buys, even as you continue to pile it on. Instead of going for the latest and the greatest, follow these four pointers while shopping in the future to make satisfying buys - buys that you won't regret. Here's how. Before you dash to buy that little new dress on the showroom mannequin, pause a while. It's better to compare the prices online or get a friend's feedback or check out few more options before making the intended acquisition. That way you might realize that the must-have dress isn't as worthy as you think. When you are out shopping and spot a must-have, don't make a beeline for the cashier immediately. Instead, take time to feel certain about the item and it's worth. Evaluating your purchases for 24 hours is one surefire way to save yourself from buyer's remorse. Before you invest in another pair of slim fit jeans, use the opportunity as an incentive fto accomplish a personal goal, like losing some weight or finishing a project you've been procrastinating on. That way, you will benefit both ways. You probably always have a list of things you want to buy. Alongside, make a list of the things you already have -just whatever pops into your head. This will help switch your mindset from mulling over what you don't have to appreciating what you actually have. (AW: Suchorita Choudhury)
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Perks of being a morning person June 10, 2014 19:12
Someone has rightly said that an early bird catches the worm. And now we have science to prove that too. Researchers have found that people who rise early are better energized, happy, fit and have better habits than those who sleep till late. We list out the advantages of being a morning person. Early birds are fitter than night owls. That is because people who rise early have more time to work out than late risers. Morning people are happy people. They are more positive, healthy and cheerful than their laid-back counterparts. People who wake up early in the morning are proactive,confident and more in charge of their lives and moods. Night owls consume more calories and eat twice as much fast food than morning risers. Also, night owls have higher BMI. With so many perks of being a morning person, don't you think you should tune your daily routine to live a healthier, more productive life by being a morning person? Think about that. (AW: Suchorita Choudhury)
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