It has been established that most people ponder life while in the bathroom and two brothers knew exactly how this point could benefit their business. They have had the novel, never before idea to capitalize on this single point. And as always such ideas, though innovative are extremely bizarre; this idea is nothing short of it.

Bryan and Jordan Silverman had created a toilet paper which was printed with advertisements from various companies. Would there be so many people who would read the toilet paper though? To ensure that they would read, they had also proposed that the advertising companies include some sort of a promotional codes which could be decoded by today's smartphones. But had they not thought of the downside that greedy people would tear off more than necessary pieces of paper for the promotional codes?

Practicality apart, the brothers have thought of a very interesting place to launch their innovation; the Port Chester-Rye Brook Public Library. Most definitely people who visit the library would be book worms who prefer to read something or the other even when they are attending nature's call. Canny idea indeed!

Elder brother Jordan Silverman was the pioneer of the idea which he had developed since 2010. Bryan who was skeptical at first later realized that it could cater to the advertising for "a really captive audience."

The concept has also been given to a contest from the Entrepreneur magazine.

(AW- Anil)