Srini Koppolu, the Ex managing director of the Microsoft India Development Center (MIDC) and Corporate Vice President of Microsoft, now the chairman of SETU Software Systems (P) Ltd by purchasing a minority stake.

Srini, who left Microsoft on September 24, 2010 after working there for 21-years and became an investor in start-up companies.  His contribution in Microsoft India and worldwide are immeasurable

"I had been attracted by the information access technology developed by SETU Software, which was drawn out  of a reasearch lab in the IIIT Hyderabad.", said Koppolu.

SETU Software was started in 2008 by Prasad Pingali and Vasudeva Varma, professors at IIIT, Hyderabad.

The automatic text summarization technology developed by SETU will be of help for media and Internet companies to generate content, said Vasudeva Varma, chief scientist and co-founder of SETU Software. The technology based on artificial intelligence performs search and analysis and presents content in a readable form.

“From day one we were a profitable enterprise, but the challenge ahead of us is how to build a successful scalable business model out of our technologies,” said Pingali, chief executive officer. “This is where we believe Koppolu will add tremendous value due to his vast experience.”

Currently SETU Software generates revenues by licensing its technologies. It counts companies, including Samsung of South Korea, Rediff.com and Manipal Universal Learning among its clients, besides government agencies. The company also markets a hand-held education device called MyDrona to aid students.