Mahesh Babu's 1 - Nenokkadine director Sukumar is on a quest for new talent. No, it's not for Prince Mahesh's film, but for his own production banner.

Sukumar has set up 'Sukumars Entertainment Pvt Ltd' banner to support and encourage new talent. Under the banner, new comers with sparkling talent will be allowed to prove that they are also worthy of fame.  

With this initiative, director Sukumar has effectively become a producer too. As he has a liking for unconventional film, here too, he will encourage unique concepts. Sukumar will take up low budget films that showcase creative concepts.

Sukumar had reportedly said that he does not have time to direct creative small budget films. Hence, he he wants to support the assistant directors under him, as he loves this kind of cinema. With Sukumar turning producer and Devi Sri Prasad turning actor, Mahesh Babu sure has a positive influence on those around him.

(AW: Sruthi)