Discussions are ongoing for an audio release function for the Power star's new movie Attarintiki Daaredi on 14 July. But Pawan Kalyan wants to cancel it.

If he has his way, there will be no audio release function. He expressed his wish to release the album directly into the market and avoid unnecessary costs. One of the primary reasons for his deviation from tradition is to refrain from increasing the film's production costs. Organizing a function of this scale would cost over Rs25lakhs.

Moreover, MEGA fans are also supporting this idea. They feel that a huge part Pawan's followers will miss out on the entry as Shilpakala Vedika, where the function is to be held, can hold only up to 2000 fans. Passes for the event are extremely precious as more that 2 lakh fans fight for entry.

Yet, Pawan Kalyan is under pressure from different fan association representatives as well as friends to go ahead with it. He had succeeded in canceling the audio launch function of 'Cameraman Gangatho Rambabu' some time back. Though he generously strives to reduce loss of investment for producers, those around the star would have it no other way.

The film stars Samantha and Pranitha as the leading ladies. Meanwhile, Pawan has extended his generosity to promote Gopichand's new release Sahasam. This is 'Pawanism' at its core with the star helping the film's director BVSS Prasad. He may possibly cancel his own audio release to aid the promotion of a very promising looking Sahasam.

(AW:Sruthi)