Earlier, the movie's result if a success or an average success or even a flop used to be decided based on the number of days the movie used to survive in the theaters... now, the situations has changed completely... the success or the failure of the film, the liking or not liking of the film in the audience is being decided, based on the first week’s collection of the movie and the overall box office records...

The movie no more needs to wait for 100 days to be declared a success...

Say, for instance, 'Dookudu' and 'Gabbar Singh' and even 'Raccha' though completed the 100 days of release, the success of these films were decided right in the first 2 to 3 weeks, based on the audience inflow into the theaters... I suppose even the team members of these films did not bother much on these films completing 100 days of release...

All we need today is 'Collections... Collections... Collections...'