WhatsApp Pay Launch in India this Year:- Facebook-owned WhatsApp is all set to launch its own payment service for its users. WhatsApp's Global Head Will Cathcart clarified that WhatsApp Pay will be launched in India later this year. WhatsApp already launched a test run in India last year for WhatsApp Pay for over 1 million users. WhatsApp Pay got stuck in digital payments and the service is now in final stages. “To boost digital inclusion in India, we can launch the (Pay) service across the country later this year after meeting regulations,” Cathcart told
India's digital payment market is expected to hit 1 trillion USD by 2023. As per the report from Omidyar Network and the Boston Consulting Group (BCG), over half of the MSME owners will use WhatsApp Pay once it turns official. Niti Aayog CEO Amitabh Kant said that WhatsApp Pay launch is delayed due to the delay in meeting India's regulatory norms. WhatsApp Pay would create a huge opportunity for the MSMEs to go digital. WhatsApp has over 300 million users in India and Facebook has 300 million users more.