You are in a good job and you want your friend, who is suffering to get a job, in your company.
In those times, if you possess goodwill, it will be very easy to refer your friend and there would be more chances of that friend to be recruited, because of your goodwill in the company.
But before that, make sure that, your friend is suitable for the job. Make him/her perfect in the concerned field, so that you keep up your name with the management and also make your friend get ready.
On the other side, along with having a soft corner for you, your friend might even feel that he/she got the job seeing their skills too, along with your reference, which thus throws them out of the guilt that, you are the reason behind their job.