It is a new phenomemon. We're not talking about half-naked models on the streets of London. Rather, we're talking about the Bra they were promoting. About 10 models, wearing the new strapless, backless InvisiBra strolled on to the streets of London, much to the amusement of male onlookers.

This is a self-adhesive bra that gives cleavage. InvisiBra gives the customer's assets support and lift, despite the lack of straps. With a unique shape, the bra has fabric or lace over medical grade silicone. A special German sticky glue is regenerated every time the bra is washed. However, makers vouch for its safety.

Strapless bras are now more fashionable as the InvisiBra products come in various colors and designs. There were no wardrobe malfunctions as the models walked the streets of London, as part of the bras' promotional activity. They braved the cold as well as the open stares of passers by, many of whom took out their phone to take a snap of the unusual phenomenon.

Each silicone InvisiBra costs £48 and the less padded Fabric InvisiBras is available for a price of £38.

Photo Courtesy: Dailymail

(AW: Sruthi)