Simha sentiment of Balakrishna is a well known secret.  And the word 'Ruler' is used in a song of the movie of Jr.NTR's "Dammu".  Then the matter is settled with 'Jayasimha' as its title replacing 'Ruler'.

The title "Ruler" was considered for Balayya's new film taking shape under the direction of Boyapati Srinu.  But producer of the film KS Ramaro seems to be unhappy with the title as it looks as if it is picked up from the Dammu song starting with 'Ruler'.  

The movie 'Jayasimha', as per the buzz in the filmnagar, is being made with a political theme that suits present political situation in the State.  Balayya's portrait in it is made to give a political leader look with powerful dialogues to boost up the character in the movie and also to boost up his personal image to pave way for his coming into active politics in TDP.

AW-SriJa