Finally 'Mega Power Star' Ram Charan Tej seems to understand the importance of media and gives due credence to the fourth estate in this democracy setup. Suddenly the star wakes up to find all positive reports of his just released film 'Naayak' to rake in fortunes for his producers, amidst fierce competition from a multi starer film that has also been a part of the Sankranti celebrations.

The grooming-in 'Mega' star was all of praise for media post the success of Naayak. It is simply opportunistic statement, claim a few. Because the same star was outright, slamming the media on the film's audio launch event.  Earlier some part of the media had quoted that there was trouble brewing in the Mega family between the brothers father Chiranjeevi and Power star Pawan Kalyan. 

Pawan joined Cherry in the launch and with him on the podium, Cherry spoke harsh about the media which many felt was not correct. However this has been regular with celebrities that when the media writes good they praise and when it gives bad, then they complain.

One thing is certain, mostly media likes to adhere to a cat-on-the-wall attitude on sensitive issues but at times takes sides depending on momentum on a case-to case basis. Hope Ram Charan is half as composed as the senior in front of the mikes, claim critics. (Wishesh AarKay)