Twitter Takes A Giant Move Before Polls In India:- Twitter is all set to initiate political campaigns in India ahead of the Lok Sabha elections. Twitter revealed that it would provide the details of all the ad spends along with the impressions of tweets that came from the political entities in the country. This is to bring transparency on the platform. Twitter is also in plans to include a visual label along with the disclaimer information on the content that will be promoted on the social media platform. Twitter informed that they would be specific when it comes through verified and certified accounts.
This will help people to identify about the political ads and they can even know about the party that initiated the campaign and all those who funded for the program. This policy will be applied from March 11th and only the certified advertisers will be able to run the political campaigning ads on Twitter. All the political advertisers will have to apply for certification at the earliest if they wish to run the campaigns. Twitter has been summoned by the Parliamentary Panel on Information Technology to appear before it on February 25th.
Two senior twitter officials are called for discussion and the Centre warned all the social media platforms to take stringent action if any attempt is made to influence the voters.