Finnish mobile phone maker, HMD Global, has unveiled a revamped version of the iconic, Nokia 3310 at the Mobile World Conference in late February over a decade after it was phased out .
HMD Global, owns the right to market the Nokia brand. At the time of its global announcement, the Nokia 3310, was expected to hit the Indian market as early as May. However, the company is planning to launch the Nokia 3310 along with the other Android-powered Nokia phones, by the end of June, in India. The company is also considering re-building a strong offline presence in India.
HMD Global plans to include over 400 distributors who can reach out in every part of the country and set up 300 service centres. HMD Mobile India Vice President Ajey Mehta, said, “Depending on the scale of business in India, the company could set-up exclusive brand stores in the country,”
The new 3310 qualifies as a “feature phone.” Nokia 3310, relies on 2.5G connectivity and runs on S30+ operating system, which allows web browsing in its 2.4-inch display screen. The colored -screen phone has month long stand-by and can deliver 22 hours of talk-time, ten times more than the original. It also sports a 2MP rear camera and comes pre-installed with a new the modern version of the classic “Snake” game. It is available in four color variants-Warm Red, Yellow, both with a gloss finish, and matte finished Dark Blue and Grey.
Though the phone was initially reported to be priced at €49 (appox. under Rs 4,000). According to a new report by Gizbot, HMD Global-backed Nokia might increase the price of Nokia 3310, due to high tax rates imposed, particularly in the European countries. The report claims that Nokia, will be selling the 3310 phone in Austria for 59 pounds; whereas in Germany, the same device would cost upto 58 pounds. If the decision to increase price of Nokia 3310 would be implemented for the Indian market as well, its price could increase to approximately Rs 4,900 from Rs 4,000, as speculated earlier. However, if HMD Global, chose to make Nokia phones in India, it is likely to cost low.
HMD Global CEO Arto Nummela confirmed to partner with an electronic manufacturing firm, Foxconn, to manufacture Nokia units in the country. This move to manufacture Nokia units in India will lessen their cost, much less than of those available globally. “All phones that are sold in India will be made in India.” “We have disclosed the global average prices, but I expect them to be lower in India, said Nummela.