(Image source from: 9Honey - Nine)
Dove Apologizes For Racially Insensitive Ad On Facebook:- A “three-second video clip” from the Facebook page has been deleted by Unilever-owned personal care brand Dove. Apologizing for the racially insensitive ad by, it said that the company “missed the mark in representing women of color thoughtfully”.
A black woman wearing a brown shirt removing her top to reveal a white woman in a lighter top was shown in the advertisement. A third image then showed the white woman removing her shirt to show a woman of apparently Asian descent.
(Image Source: BOL Notícias - Uol)
“An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offence it caused,” Dove posted after removing the ad that stirred a controversy on social media.
“Dove is committed to representing the beauty of diversity. The feedback that has been shared is important to us and we’ll use it to guide us in the future,” it added.
The advertisement triggered backlash from consumers.
“This is gross. You think people of colour can just wash away their melanin and become white? What were you going for, exactly? Your creative director should be fired,” one Facebook user posted.
US makeup artist Naomi Leann Blake first shared the screenshot of the advertisement, which later went viral.
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