The world's largest advertising agency, Twitter and WPP made by combining forces towards betterment in focus advertising as a means of conveyance using consumer data. This brings into prominence that WPP and its agencies such as GroupM and Kantar, will use Twitter's data trove to gain insight into customer behavior to pinpoint where to spend its ad dollars. The strategic partnership was known to have been announced on Thursday
Furthering with it, WPP chief executive officer Martin Sorrell mentioned about the fact that Twitter's relevance continues to prosper not only being a social platform, on the contrary also as an exposure into consumer attitudes as well as behavior in real time.
Due to the prominent fact of having beyond 200 million users, Twitter has made significant efforts during recent months while intending to court Madison Avenue as an expression to raise its revenue accompanying with superior ways to contest well with competitors such as Facebook as well as Google.
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