Come Raksha Bandhan and the whole market is filled with rakhis of various colors and designs. However the message is nonparallel and reminds the universe of sibling togetherness. It could be extended to many known too who would like to extend their acquaintance into relationships. Raksh Bandhan is not restricted to any faith or religion and it is universal call for solidarity. Infact most MNCs have made this occasion for letting their employees vibe well between themselves. And many employees tie the Rakhi's around the wrists of the male colleagues. All this will be seldom in headlines but they are equally dominant. This also improves work place ethics aiding to progress. And this goes on to add the opinion of many youths that the friendship band is a global cousin to Raksha Bandhan.
Well coming to the point of how it churns the economy wheel is that the sweet stalls and small hawkers earn money from the raise in sales of their products. The gifts and novelties also flourish. As Raksha Bhandan is an occasion to give and take for all. Apart from this various malls have announced huge discounts on various gift items which includes anything and everything, from pins to piano. Well the celebrations takes its universal form with even Rakhi Special cakes being introduced by the bakeries in the metros.
The branded joints like restaurants, malls and any other establishments have started using Raksha Bandhan as an occasion to send promotional SMSs. Even leading jewelers have started promotional offers for the festive occasion. In fact the government owned India Posts has also promoted the occasion by offering a special discount of 6.5 per cent on purchase of gold coins from selected post offices in Delhi today on the occasion of 'Raksha Bandhan' festival.
And many international gifts shops have tied up with local ones to send global siblings love to their dear ones in India. All one has to do is go online and book a gift and a special rakhi is delivered to the recipient, depending on the cost of the gift. Good to stay connected even if you are far off. This way the festival has churned the economy wheel with gains, though negligible. (With inputs from internet-AW AarKay)
