Toyota woos youth with concept cars

June 04, 2012 11:37
Toyota woos youth with concept cars

Wondered how it will be racing at top cruising speeds like jet, set go!! Well if your adrenaline is gushing up at the thought then this is for you. Toyota Kirloskar Motor Pvt Ltd (TKM) flaunts its range of concept cars Etios Motor racing (EMR) at Mumbai. The exhibited series was on the global philosophy of introducing ‘WAKU DOKI’, which in Japanese means ‘excitement, joy and fun.’ The models won acclaim from the young ones who dared to go beyond!!

Unveiled for the first time earlier this year at the Delhi Auto Expo 2012, the new sporty avatar of the Etios will re-emphasize Toyota’s efforts in reaching out to the younger target group. With a sole aim to bring the daring drivers closer to motor sports. This year TKM proposes to focus on its EMR range along with dealership activations in 14 cities and 24 dealerships.

The activities include exhibition races, road shows and the next year would see more of the cars in more entertainment formats. Mr Hitoshi Fukui, managing coordinator (Marketing) of TKM, told reporters, 'We aim to exceed our customers' expectations, and create many more happy customers. Toyota will also partner and work closely with Indian motorsport experts, Red Rooster Racing (International) Pvt Ltd, based in Bangalore, to better understand the sport in India. (With Inputs from Internet- Aarkay)

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