(Image source from: Indianexpress.com)

PM Modi Writes To Celebrities Across Fields To Promote “Clean India”:- Prime Minister Mr. Narendra Modi, as his pet ‘Clean India’ campaign completes three years, has written to opinion makers across fields including industry, sports and cinema seeking their support to ‘Swachhata Hi Seva’ movement, saying it is the most noble service.

To promote sanitation, Modi picked up a broom to launch the Swachh Bharat Abhiyan, or Clean India Campaign on October 2, 2014. He has written personalized letters to iconic celebrities, prominent industrialists, sports persons, film stars, inter-faith leaders and other noted personalities to enlist their support.

Modi introducing the subject of his short letter as something which was very close to Mahatma Gandhi’s heart, said said, Bapu believed strongly that Swachhata is for each of us to practice.

“An inspiration to billions across generations and borders, Mahatma Gandhi recognized that our attitude towards cleanliness also reflects our attitude towards society. Bapu believed in achieving cleanliness through community participation,” he said in the letter seen by a leading news paper.

Asking the opinion makers to pledge towards cleanliness, the Prime Minister said, “we can encourage widespread support for, and participation in cleanliness initiatives across India” in the days leading up to Gandhi Jayanti on October 2.

He wrote, “Let us ensure that the coming days are about living the Mantra of ‘Swachhata Hi Seva’.” The Swachh Bharat Abhiyan aims to make India a cleaner place by emphasizing on sanitation and health as also changing age-old attitudes towards hygiene.

Last week, the nationwide ‘Swachhta Hi Seva’ campaign was launched by President Ram Nath Kovind with an aim to reignite the cleanliness movement by mobilizing people support in the fortnight to October 2.

“I personally invite you to lend your support to the ‘Swachhata Hi Seva’ movement and dedicate some time for the cause of a Swachh Bharat,” Modi wrote adding their participation will further inspire others to be a part of the movement.

Coming together for cleanliness would be a fitting tribute to Bapu and work towards building a New India, he said.

“A clean India is the most noble service we can do for the poor, downtrodden and the marginalised. Unclean surroundings adversely impact the weaker sections of society even more,” he wrote signing off with a “Jai Hind!”

SUPRAJA