A good news to some women who feel like putting ice into their bras to beat summer heat...  A bra manufacturer company came out with a unique idea of 'ice bra' to all the hot girls... . Based in Japan, Triumph is the company that exclusively released ice bra for the firs time in the world.

Now, women can wear these bras and feel the coolness even when they walk in hot sun. Reason being so simple that these unique bras have built in ice-packs besides a miniature fan inside.

Coming out with novelty products is no new affair to this company and this time it came out with ice bras keeping in view the hot summers. Further, the company apparently believes women in Japan can conserve so much of energy wearing these bras.

Since the product is recently released, we still have to wait for the response. In case, if it clicks the company would presumably not only manufacture more such bras but would even import them. 
(Phani)