And this is limited to on screen itself... the Actor, right from his debut film 'Gangotri' to the recent success 'Julaayi' has been loyal in romancing with single heroine, unlike rest all his co - stars... now, even Allu Arjun is ready to romance with 2 beautiful ladies, Amala Paul and Richa Gangopaadyaay in Puri Jagannath's directorial 'Iddarammaayilatho'...

The press meet announcing the launch of the film happened yesterday... the movie seems to be projecting a never before seen element as per the director's view...

Just like all other Puri Jagannath's films, the shoot of this film as well is going to go on location soon and with the regular schedules even this film will get ready to entertain the audience soon...

Hats off to the strategy of Puri... irrespective of the result of his directorial and not even thinking much about the result of those films, this director is only concentrating on directing as many films as he can...