It is once again proved that Story is a master for the success of the film... more than a star cast, any other marketing strategy if the story and the screenplay interest the audience, the film is a success for sure... with ‘Munnabhai’ Series, ‘Taarein Zameen Par’, ‘3 Idiots’, this fact is once again proved...

"Ferrari Ki Sawaari" is Sharman Joshi’s first solo hero film and has no female lead, but it has managed to pull in viewers and ended grossing about Rs 14 crore in the first three days of its release.

Made at a budget of Rs 10 crore, including publicity and marketing, the film about father-son relationship has already recovered its cost.

The film is doing extremely well in all our cinemas. Friday we had around 60 percent occupancy while Saturday-Sunday had over 80 percent occupancy,” says, Anant Verma, director and business head of DT Cinemas… “The film opened with 100 percent occupancy in Delhi multiplexes.On Friday, the film collected Rs 3.04 crore and the collections increased to Rs 4.5 crore on Saturday and on Sunday it was Rs 6.40 crore, making a total of almost Rs 14 crore.

Apart from the performances, the other highlights of the film are the sequences shot at Lord’s Cricket Ground in London, actress Vidya Balan’s item number ‘Mala jao dya na ghari’ and the red Ferrari, owned by cricket star Sachin Tendulkar.

The response was slightly lukewarm on Friday but it picked up on Saturday and Sunday. On Saturday we had over 70-72 percent occupancy and was much better on Sunday. We have had largely family audiences, with lots of kids,” Gautam Dutta, COO, PVR, told to a daily.
Wait for more success this film would make in the nearby days...