After Flipkart, Snapdeal and Amazon announced its festive deals, a revolutionary step has been taken up by a multiplex theatre in Mumbai.

Carnival Cinemas, one of the leading multiplex chains in India. It has come up with a innovative business strategy. The multiplex in Mumbai is offering a monthly pass 'Carnival MoviEcard' to watch unlimited movies for a 30-day period.

According to Carnival Cinemas official website and its Twitter page, "it is offering four type of passes, starting at Rs 499 per month to Rs 1598 per month. The weekday pass is available for 499/- per month and the weekend pass for 799/-. Also, there's a special couple passes: the weekdays pass for 998/- per month and all-days pass for 1598/-. On other hand, the leading online movie provided Netflix's subscription charges are: 500/- for basic, 650/- for standard and 800/- premium."

Considering this offer, who would miss a chance to watch unlimited movies at cinemas for just Rs 499?

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BY M. DIVYA SRI