Stars coming up as brand ambassadors for private commercial brands is something which we see every second day. But, stars stepping forward for a special cause as brand ambassadors and suddenly you spot them in a hoarding, which for sure draws some attention to find what it is.

Actor Amala has always been in this category by way of supporting animal welfare. She has also supported NACO (National Aids Control Organization).And then; Amala even pulled Nagarjuna in to this to support a cause. For the first time ever a celebrity couple is advocating a cause together and in a large way.

In fact, actor Nagarjuna himself is surprised that the advertisements of Amala and him have finally been put up. "We had done it some time back. Are they out now?" he asks us in return.

Nag says that these messages will be carried effectively in to the public especially masses when the film stars carry these messages. The response will be massive he says.

Not many stars do we say doing this. To list a few are Amala, Nag, Anushka, Navdeep and recently added is Siddarth.

Sid had been doing it indirectly through social media but now he had decided to be a part of it directly and is now promoting Safe Sex campaign.