April 26th, 2012, is the day when Piaggio India launches the first lifestyle scooter in India, the Vespa LX125 automatic scooter. The pricing of the 2012 Vespa LX125 will be announced later, after which bookings will begin. Deliveries of the Vespa LX125 are scheduled to begin in May 2012.
For those who are aged between 60 and 70, Vespa and Lambretta were well known scooter brands. In those days, Vespa was a pride possession. As per the product life circle theory, Vespa vanished in 70’s, it is said. Now, the good news is that Vespa is coming back through Piaggio. Italian scooter brand Vespa has made a comeback after over a decade in the Indian market with the Piaggio Group today launching a premium model priced at Rs 66,661 (ex-showroom in Maharashtra).
April 26th, 2012, is when Piaggio India launches the first lifestyle scooter in India, the Vespa LX125 automatic scooter. The pricing of the 2012 Vespa LX125 will be announced later, after which bookings will begin. Deliveries of the Vespa LX125 are scheduled to begin in May 2012. A new detail emerging about the Vespa LX125 is that this scooter will feature a 125cc four stroke engine with a three valve head. This makes the Vespa LX125 the first scooter in India to feature a 3 valve engine head, making it quite advanced technologically, compared to the other offerings in the market.
Piaggio is also planning to bring to India more premium brands, both in scooter as well as motorcycle segments."Right now there is no premium segment in the Indian scooter market but we believe there is a significant number of brand conscious young people who would like to make a statement. Vespa is creating a premium segment by targeting those customers," Piaggio Vehicles Pvt Ltd Chairman and Managing Director Ravi Chopra said.
The company today launched the Vespa LX125. The engine for the scooter has been developed keeping in mind the Indian conditions but will also be used in global products of Piaggio in Europe and Asia, he added. Asked if the company also planned to enter the economy segment, he said: "It may not be of interest to us to enter a market which is cut throat.