It had been decided that Doordarshan, the public broadcaster would telecast these films regularly. Over the years, the National Film Awards (NFA) awards had encouraged young film makers to believe in the ''Essence of Good and Meaningful Cinema''.
Minister for Information & Broadcasting Ambika Soni said that referring to the 59th NFA, in order to ensure that people of this country got an opportunity to view such acclaimed films, it had been decided that Doordarshan, the public broadcaster would telecast these films regularly. Over the years, the National Film Awards (NFA) awards had encouraged young film makers to believe in the ''Essence of Good and Meaningful Cinema''. The National Film Awards were an acknowledgement of good cinema irrespective of language barriers and budgetary constraints. The recognition given to offbeat film reflected the depth of national awards on the one hand and at the same time encouraged film makers in many other regional languages to make quality films.
During the course of her address, the Minister also spoke regarding the initiative undertaken jointly by the Ministry with HRD for regulating the mushrooming of schools across the country imparting education and training in media related disciplines. The Minister stated that the Ministry of HRD had set up a task force to examine and identify issues related to the problem and suitably suggest remedial measures including setting up of an Accreditation Mechanism. She said that the recent policy initiatives in the Broadcasting Sector, had been taken by the Ministry after due consultations with key stakeholders. While taking such decisions, the interest of the viewer was always kept in the forefront. The decisions relating to Digitalization, FM Phase-III and Community Radio aimed at institutionalizing the process of inclusive growth in the Media & Entertainment Sector whereby the consumer and other stakeholders benefited. The resultant growth would not only provide competitive advantages but would also facilitate solutions for effective information dissemination. Smt. Soni stated this while delivering her address at FOCUS 2012 organized by ASSOCHAM in New Delhi on Friday. (ssns)