As every E-Commerce Websites have announced huge sale during this festival season making it a huge success, Amazon India claimed that its 100 sellers have become 'crorepatis'.
Speaking to DH, Amazon India Category Management Vice President Manish Tiwary said: "close to 120,000 sellers from across India are participating in the Great Indian Festival."
“Nearly 10,000 sellers have seen their biggest sales ever in the first two days of the Great Indian Festival. Amazon India has helped nearly 100 sellers enter the crorepati club with the sales on day one and two,” said Tiwary.
He said that "Amazon India has 200% more sellers with thrice the selection and 1.5X more fulfillment capacity. We now have 27 fulfillment centers covering a total area of close to 2.5 million sq feet and a storage capacity of 7.5 million cubic feet. Amazon witnessed a massive spike in seller registrations on Amazon.in. We have set up Seller Cafes across 24 cities and towns in India especially for the festive season. Sellers will be able to walk into these cafes, set up their Amazon seller accounts and receive basic guidance from trained resources for navigating their accounts and getting their queries resolved."
Amazon also claimed that "Amazon app has become the number one mobile shopping app, witnessing a growth of 80% traffic on both Google Play store and Apple App store."
“There is a 7X more transaction when compared with the daily run rate. It makes Amazon app the primary destination for shopping during the Great Indian Festival,” he said.
Tiwary said "Amazon app saw a 5X growth in new users and 7X growth in app adoption. We have been witnessing a 1.2X growth when compared with the day one of the Gand Indian Festival. The first three days are comparable to an entire month’s sales. The third day was the biggest day for mobiles and Amazon also received orders from 272 new pin codes. With over 80 million products, the sales festival offers customers new selection across hundreds of categories including large appliances, TVs, apparel, home products, kitchen products, consumer electronics and consumables, among others."
He added that "the assisted shopping initiative Project Udaan plays a key role in making Amazon.in accessible within a few minutes to all our customers."
BY M. DIVYA SRI