The new commercial of Airtel, the largest telecom service provider of the country has irked many and was claimed as demoralising stuff. The commercial goes like this, a working woman reaches home and cooks for husband. She does a video call to husband who will working at office and asks him to come home early. Ironically, the husband's wife is his boss and she assigns a huge task to him and directs them to complete as early as possible as they are running short of time.

Bharati Airtel is known for producing heart touching ads, for the first time faced the anger of people. Many Twitter users have made bitter comments on the ad.

Here are few:

Ah, Airtel. You attempt to be 'progressive' and 'feminist'. End up with an ad even more retrograde and sexist than usual!

This airtel ad sends the wrong message. A double income, no kids couple can't afford a cook?! Demoralising for management students!

The Boss wife Airtel Ad is the latest example of 'trying too hard to look cool while riding on feminism'. Total fail.

However adman Prahlad Kakkar has backed the commercial and said there is nothing wrong it. “She's cooked meal with her own hands because it is important to her to cook for her husband. It's special. I think it's perfectly valid ad. Why shouldn't women be bosses in the office? They can still cook for their husbands and still be good housewives. If a wife occasionally cooks a special meal for her husband it means she can't afford a servant? What rubbish?,” added Kakkar.

(AW: Vamshi)