India’s limited overs captain Mahendra Singh Dhoni, has been duped by one of the many brands he endorses — Spartan Sports — of over Rs 20 Crores. A three-year bat and sponsorship deal worth Rs 13 crore has gone sour with Australia-based Spartan Sports.
Besides Dhoni, the Australian company interestingly has big names of the cricketing world as its ambassadors — former Australian captain Michael Clarke, West Indies batsman Chris Gayle, England cricketer Eoin Morgan, former Australian pacer Mitchell Johnson and Sir Viv Richards to name a few. Though Test captain Virat Kohli is the most sought after cricketer in the endorsement market, Dhoni remains in demand with his brand value worth over Rs 100 crore. Dhoni currently endorses 15 brands besides co-ownership in ISL football franchise Chennaiyin FC and Hockey India League team Ranchi Rays. Corporations such as PepsiCo, Head & Shoulders, Hero MotoCorp and Royal Challenge whisky have each increased their brand’s popularity by getting some of these top cricketers to market their products. This isn’t a new trend either, as companies such as Nike and Reebok have partnered with athletes to sell for decades. It may be something for high-level.
1. Mahendra Singh Dhoni, India Sponsored by Reebok, PepsiCo and Sony, Dhoni has a net worth of $65 million, while bringing in a salary of $3.5 million and $23 million in endorsements last year alone. According to Forbes, Dhoni has held the No. 1 slot of richest cricketers since 2009. Nicknamed “Captain Cool,” he is by far the wealthiest cricket player in the world.
CRICKET RICH LIST 2016: As far as the over all richlist is concerned, Indian players dominate the list as well with Sachin Tendulkar leading the way with his reportedly $115 million networth over 20 year international career.
The figures are derived from Forbes, Sundaytimes Uk richlist and it reflect how much a players net worth.
Sachin Tendulkar – $115 million
MS Dhoni – $85 million
Virendar Sehwag – $40 million
Sourav Ganguly – $40 Million
Yuvraj Singh – $25 million
